The Consumer’s choice

When we think about customer behaviors, we think about what influences them into buying a specific product.

When you are watching TV, there are many commericals that come on that play on your psychological aspect of your brain because it plays on your emotions. Which is a big part of our decision making. We sometimes rely on our emotions a little too much when it comes down to money.

Many Ads like Geico and Jeep play on your emotions. Geico Insurance plays on the fear of something bad happening to your car if you do not have any kind of insurance or joining because of their low rates while Jeep or any car company plays on the need for adventure or the power aspect.

GEICO INSURANCE

Geico Insurance is one of the most well known car insurances seen on TV. It is very memorable because of the green lizard and of it’s low rates that everyone loves. It’s like finding a solution to a consumer’s problem. With the help of the 4 P’s, Geico can figure out The Who, what, when and where aspect of finding people to get to join their Insurance Company.

When you think about it, it’s a really smart marketing move. When people see the “15% or less” on the ads and commercial’s, it gets people to think about saving money. Thats when people start to use emotion when thinking about what’s the right move to go. See these ads all over the place starts to set into peoples mind.

JEEP

Jeep is a very well known car brand that has done an execellent job in there marketing plan.

When I think about Jeeps, I think about going off roading, taking the top or doors off, and driving it to the beach with friends. Jeeps target market is most likely teenagers and college students

The need for adventure and power is definitely with this car because like I mentioned before, you can do a whole lot with a Jeep than you can with any other car. They do a great job in figuring out how to keep consumers happy and that is way that people love them. You also see so many parents driving these car as well. Parents love the power aspect and looking cool, which is why this fit’s into companies using the psychological aspect ad getting people to buy their products.